We were filming in a small venue in Gerede. The owner was professionally indifferent. To him, we were just more equipment taking up space. He had no interest in the “art” until the playback started. I watched the cynicism leave his face in real-time. He didn’t become a fan because of the production value; he became a fan because the frequency of the song matched something he’d forgotten. That is the only metric that matters. If you can’t move a bored bar owner in Bolu, the rest is just noise.